Domino’s Pizza owner DP Poland has reported a significant boost in sales across Poland and Croatia, driven by growing demand for pizza in both countries.
The company achieved system sales of £55.4 million in 2024, following successful efforts to attract new customers. In Poland, total system sales grew by 15.9% year-on-year, with a 17.9% increase on a like-for-like basis. The average number of weekly orders also rose by 13.2%, reaching 827 during the past 12 months.
In Croatia, the company saw a 40.2% increase in sales year-on-year, and a 6% rise on a like-for-like basis. Average weekly orders remained steady at over 1,200.
DP Poland’s statement to the London Stock Exchange highlighted that pressures from rising energy, rent, and utilities costs eased in the second half of 2024. Inflation in Poland also dropped to 3.9% by the end of the year. The company introduced revised pricing strategies in the fourth quarter, which successfully balanced customer satisfaction and profitability while maintaining competitive positioning.
Continued Growth Amid Challenges
Nils Gornall, CEO of DP Poland, described 2024 as another year of “outstanding growth.” He noted that despite a challenging macroeconomic environment and a high comparison base from a record-breaking 2023, the company continued to grow sales while expanding its store network and franchising efforts.
Gornall stated, “In Poland, our operations saw a third consecutive year of double-digit like-for-like sales growth, rising by 17.9%, driven by higher order volumes and new customers.” He also mentioned that their sharpened pricing strategy, along with a focus on customer value, led to record sales and orders in the fourth quarter.
The company achieved pre-IFRS16 EBITDA profitability in Poland for the first time, thanks to disciplined cost management and a focus on profitability. DP Poland also expanded its store network, initiated a franchising model, and maintained a debt-free balance sheet. Gornall expressed confidence in the company’s ability to seize future opportunities and continue its strong performance into 2025.
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