Pizza Hut is giving a fresh twist to traditional charcuterie boards just in time for Pi Day (March 14). Introducing the Pizza Charcuterie, a customizable pizza board designed for social gatherings. Aimed at enhancing celebrations from Pi Day parties to game nights, the Pizza Charcuterie allows customers to build their own Instagram-worthy board featuring an assortment of pizza, wings, and breadsticks. This new offering promises a fun and interactive way to elevate any get-together.
The Pizza Charcuterie is available for online ordering and is marketed as the ultimate crowd-pleaser, blending flavor and creativity. “We’ve seen creative charcuterie boards dominate social media, and it was time for pizza to take center stage,” said Melissa Friebe, Chief Marketing Officer of Pizza Hut. “While stacking crackers can be cute, stacking pizza, wings, and breadsticks? That’s a power move.”
To help launch the Pizza Charcuterie, Pizza Hut has partnered with former NFL tight end and pizza enthusiast Robert Gronkowski. Known for his playful personality and large appetite, Gronkowski has designed his own Pizza Charcuterie board, offering inspiration for pizza lovers everywhere. Fans can watch the design process and draw ideas for their own boards.
Pizza Hut, a subsidiary of Yum! Brands, Inc., was founded in 1958 and has become a leader in pizza innovation with products like the Original Pan® and Original Stuffed Crust® pizzas. The brand was also the first to offer online pizza orders in 1994 and continues to lead in the digital ordering space. Today, more than half of Pizza Hut’s global transactions are digital. With over 19,500 locations in more than 100 countries, Pizza Hut remains committed to offering an easy pizza experience, backed by its Hut Rewards loyalty program, which allows U.S. customers to earn points for every dollar spent.
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