When Taco Bell reintroduced the Mexican Pizza to its menu in May 2022, the response was overwhelming. The popular item quickly sold out at stores nationwide, leaving staff to handle disappointed customers and a barrage of inquiries.
In a heartwarming turn of events, country music icon Dolly Parton stepped in to lift spirits. Known for her love of Taco Bell, Parton recorded a special message for the fast-food chain’s employees, providing a much-needed morale boost during the hectic period.
Taco Bell’s Chief Marketing Officer, Taylor Montgomery, shared the heartening story during an interview with Business Insider at Live Más LIVE, Taco Bell’s inaugural superfan convention. He recounted how Parton, upon being asked if she would record a message for the team members, readily agreed, showcasing her affection for the brand and its workers.
Parton’s affinity for Taco Bell is no secret, and her support for the Mexican Pizza’s return underscores her dedication to the iconic fast-food item. The Mexican Pizza’s comeback, just months after Parton expressed her longing for it following its discontinuation in November 2020, was met with overwhelming demand. Taco Bell even enlisted Parton and fellow superfan Doja Cat to participate in a musical celebrating the item’s return.
The excitement surrounding the Mexican Pizza’s comeback exceeded Taco Bell’s expectations, with demand soaring to unprecedented levels. The item’s popularity helped reignite people’s affection for the brand, tapping into a deep well of nostalgia and serving as a gateway to Taco Bell for many.
Now a permanent fixture on Taco Bell’s menu, the Mexican Pizza continues to delight customers, including Parton herself, who confessed to indulging in the item regularly. Her enduring support and the heartwarming gesture of recording a message for Taco Bell’s employees exemplify her genuine connection to the brand and its community.