Supercars and Pizza Hut have forged an exciting partnership to introduce an innovative marketing initiative aimed at enhancing fan engagement and leaving an indelible mark on the iconic Repco Bathurst 1000.
In a collaborative effort between the marketing teams of Supercars and Pizza Hut, the campaign offers enthusiasts both convenience and a chance to reimagine the appearance of Supercars driver Macauley Jones’ #96 Pizza Hut Chevrolet Camaro. This unique opportunity involves coloring in the stencil found on specially marked large Pizza Hut boxes currently available in the market.
The ultimate winner of this competition will be rewarded with a remarkable prize package. This includes two general admission tickets to the 2024 Repco Bathurst 1000 scheduled for October, two Repco Bathurst 1000 merchandise packs, as well as two exclusive experiences: two-course car rides and two grid walks.
Moreover, the winning design will be prominently featured in a 2.5-meter by 12-meter mural located in the heart of Bathurst during the four weeks leading up to this year’s Great Race.
In tandem with this promotion, Pizza Hut has expanded the availability of its popular Supercars Super Spicy Meatlovers pizza. Traditionally reserved for Supercars race weekends, this delectable offering will now be accessible throughout the week for a special six-week period.
Expressing enthusiasm for this collaboration, Pizza Hut CEO, Phil Reed, stated, “We’re thrilled to partner with Supercars on this innovative promotion, reflecting our commitment to brand modernity and engaging with our customers in new and exciting ways.”
Similarly, Supercars Head of Marketing, Brenda Younes, emphasized the synergy between the two brands, stating, “Two beloved brands, a popular Supercars driver, a unique promotion, great prizes and pizza – it’s a fantastic combination and a great example of why the Supercars and Pizza Hut partnership works so well.”
Younes further added, “We are always looking for unique and memorable experiences for our fans, and Pizza Hut has enabled us to deliver several great new experiences at once.”
The promotion for the Macauley Jones car design is being extensively promoted through Supercars-owned media channels, including electronic direct mailers (EDMs) and social media platforms, along with a tailor-made content series.