Pizza Hut has unveiled its sponsorship of the World Championship Domino Tournament, marking the launch of its ambitious “Together We Pizza” campaign. This initiative aims to surprise and delight communities across various platforms, including a creative billboard takeover and engaging social media presence.
Acknowledging pizza as a central element in bringing people together and creating lasting memories, Pizza Hut’s partnership with the World Championship Domino Tournament holds significant importance. The campaign emphasizes over 50 years of Pizza Hut’s legacy in connecting people through shared moments.
Garrett Bowers, Chairperson of the World Championship Domino Tournament, expressed enthusiasm about the collaboration, stating, “When planning our family game nights, Pizza Hut and dominoes are our top choices. Both embody community and comfort, making Pizza Hut’s sponsorship of the tournament a natural fit. We look forward to sharing our passion for dominoes while supporting our community.”
Pizza Hut, renowned for its innovative spirit over the decades, from pioneering the Stuffed Crust Pizza to introducing the Big New Yorker and Cheesy Bites, continues its tradition with the introduction of the Handcrafted Pizza nationwide. This launch coincides with the “Together We Pizza” campaign, aimed at captivating British pizza enthusiasts this summer.
The new Handcrafted Pizza features a craveable, light, and airy sourdough-style crust that has already impressed taste testers from Welwyn Research Limited. Feedback indicated that 75% of respondents preferred the new pizza over Pizza Hut’s current offerings, with an overwhelming 92% expressing a willingness to purchase it regularly.
Available in classic flavors such as Margherita, Meat Feast, Pepperoni Feast, and the Supreme range, the Handcrafted Pizza will also feature three limited-edition modern recipes from July onwards: Chicken Fajitas, Pepperoni & Nduja, and The Spicy Goat. This diverse selection ensures that Pizza Hut meets the cravings of pizza enthusiasts, whether they’re watching TV, dining out with friends, or enjoying summer parties.
As Pizza Hut continues to innovate and respond to customer preferences, the “Together We Pizza” campaign and the introduction of the Handcrafted Pizza underscore its commitment to enhancing the pizza experience and fostering moments of togetherness nationwide.