MANILA, PHILIPPINES
Angel’s Pizza, a prominent brand under the Figaro Coffee Group, announced significant growth during its mid-year business review event. The pizza chain reported P1.2 billion in sales through the GrabFood mobile app in the first half of 2024, totaling over 925,000 transactions. This marks a 63% increase from 2023.
The success of Angel’s Pizza is attributed to its strong partnership with Grab, which involved successful campaigns and initiatives such as “GrabUnlimited Deals.” The company highlighted this performance as a sign of successful post-pandemic recovery and ongoing competitiveness in the delivery market.
The mid-year review was attended by key figures, including Justin Liu, Chairman of Figaro Coffee Group; Ace Azarraga, Director for Brand and Partnership; GJ Roño, Grab Philippines Director for Strategy and Partnership; Yayen Portal, Grab Head of Merchants; Bea Torricer, GrabFood Commercial Lead PH; and Sandy Calderon, GrabFood Key Account Manager.
“We are incredibly proud of the progress Angel’s Pizza has made,” said Justin Liu. “Achieving P1.2 billion in sales on Grab in the first half of 2024 is a monumental milestone that reflects our dedication to providing high-quality products and excellent service to our customers. As a long-time partner of Grab, we affirm our continuous and strong relationship, which excites us about future growth and innovation together.”
Ace Azarraga commented, “This significant growth is a result of our strategic partnerships and relentless focus on innovation and customer satisfaction. We thank Grab and our loyal customers for their continued support and trust in Angel’s Pizza.”
As a member of GrabFood Signatures, Angel’s Pizza enjoys exclusive marketing opportunities and promotional support, boosting its visibility and user engagement on the platform. The chain saw a 53% year-on-year sales growth in Metro Manila and a 151% increase in provincial areas.
Grab Philippines Director for Deliveries and Strategy Greg Camacho noted, “The success of Angel’s Pizza attests to the positive impact of collaboration between GrabFood and its merchant-partners, and we are glad to be part of their growth story.”