Domino’s Malaysia has introduced its new “Double Cheeseburger Pizza,” a unique offering that combines classic cheeseburger toppings and a special burger-stuffed crust in one pizza.
The launch is accompanied by a fun campaign featuring two playful characters, Toppy and Rak Rak, who represent the fusion of pizza and burger. As part of the activation, Domino’s is handing out free samples of the new pizza to encourage customers to “Find Your Double.”
FCB SHOUT, Domino’s creative agency in Malaysia, kicked off the campaign by teasing the arrival of a new burger product. The surprise reveal later unveiled the Double Cheeseburger Pizza.
Linda Hassan, Group Chief Marketing Officer for Domino’s Malaysia, Singapore, and Cambodia, said, “The Double Cheeseburger Pizza was created in response to customer feedback. It’s designed to deliver the cheeseburger experience in pizza form, complete with Crispy Fries and Loaded Cheeseburger Crispy Fries for a full combo. What sets it apart is the innovative burger-stuffed crust, a first for Domino’s.”
Boon Chuan Suah, Creative Director at FCB SHOUT, added, “It’s not just about the format, but about delivering something uniquely Domino’s. We wanted to give our fans twice the fun with two classic cheeseburger experiences in one pizza.”
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