Pizza Hut, once known for its iconic sit-down restaurants with Tiffany lamps and checkered tablecloths, is reimagining its future with a focus on drive-thru convenience. The company has unveiled its first “next-gen” restaurant in Plano, Texas, featuring a drive-thru designed to serve customers in under three minutes.
The concept allows patrons to pick up ready-to-go menu items, including popular choices like personal pan cheese and pepperoni pizzas, as well as boneless wings. This approach eliminates the need to order ahead, offering on-the-spot convenience. Customers can also retrieve digital orders from heated cabinets or place an order at a self-service kiosk and watch their food being prepared.
While this model is new to U.S. locations, Pizza Hut has introduced similar designs in 80 international markets. The company reports that these outlets have boosted both transactions and in-store traffic.
The drive-thru concept aligns with industry trends, mirroring a strategy used by competitor Little Caesars, which offers premade pizzas for pick-up without prior ordering.
Pizza Hut has been actively experimenting with innovative ideas to boost brand recognition. In September, it launched a campaign offering to print résumés on pizza boxes and deliver them to potential employers. Earlier in the year, the chain introduced the “Goodbye Pies” campaign, letting customers send pizzas to their exes.
Adding to its creative efforts, Pizza Hut recently debuted a limited-edition Tomato Wine, designed to complement the flavors of its signature pizzas. These initiatives reflect the brand’s push to stay relevant in a competitive market while introducing new ways to engage customers.
Related Topics
- Domino’s and Netflix Team Up for Squid Game Celebration
- Giovanna’s Pizza Opens in Central Scottsdale
- Toronto Pizzeria Accuses Uber Eats Drivers of Leaving Fake One-Star Reviews
