Domino’s Pizza has significantly broadened its reach in China by opening 14 new stores across 13 cities, reinforcing its growing popularity in the region. This expansion is part of the company’s broader strategy to enhance accessibility to its offerings and boost its customer base in one of the world’s most competitive markets.
According to Verdict Food Service, the new locations will bring Domino’s signature pizzas and dining experiences to more consumers, aligning with the company’s cost-effective growth strategy and the “Go Deeper, Go Broader” approach from its exclusive master franchisee, DPC Dash.
The new stores span various regions, including cities such as Shenyang, Chongqing, and Zhengzhou, marking a significant increase in Domino’s footprint in China. DPC Dash, which holds the rights to Domino’s in mainland China, continues to push forward with its expansion plans.
Aileen Wang, CEO of DPC Dash, expressed her enthusiasm for the expansion in a statement: “The entry into 13 new cities marks another significant milestone in our development journey. We are excited to introduce the unique dining experience of Domino’s Pizza to consumers in these areas during the festive Christmas and New Year period.”
She added, “DPC Dash remains committed to a consumer-centric approach, continuously refining our products and services. With our focus on excellent quality, innovation, and teamwork, we are confident that our growth will align with the evolving preferences of our customers, bringing the joy of delicious food to more people.”
Domino’s Moves to Nasdaq
In a separate development, Domino’s has shifted its stock market listing from the New York Stock Exchange (NYSE) to the Nasdaq Global Select Market, effective December 31, 2024. The move, which aims to enhance the company’s market positioning, will see Domino’s retain its ticker symbol “DPZ,” with trading on Nasdaq beginning on January 2, 2025.
Since going public in 2004, Domino’s has traded on the NYSE. At the time of its initial public offering (IPO), shares were priced at $14 each, with 24.2 million shares offered. As of mid-December 2024, Domino’s stock was valued at $454 per share, bringing the company’s market valuation to nearly $15.8 billion, according to Nation’s Restaurant News.
This strategic shift to Nasdaq could have significant implications for Domino’s in terms of market visibility and shareholder engagement as it looks to further solidify its position in the competitive global pizza industry.
