Town & Country Pizza & Pasta, the Victorian-based pizza brand, has officially launched its first Western Australian location, marking the beginning of its interstate expansion. The new restaurant, situated in the popular Margaret River region, is the result of a strategic decision to tap into a thriving tourist destination while serving the local community.
Chloe Pike, a former Town & Country employee, is the franchisee behind the new location. A mother of two, Pike has deep ties to the brand, having worked as a waitress while studying a decade ago. After relocating to Cowaramup, a town with a fly-in-fly-out (FIFO) lifestyle, Pike identified a gap in the market for an affordable and family-friendly restaurant. With a passion for the brand, she seized the opportunity to bring Town & Country Pizza & Pasta to the region.
“I knew Town & Country offered something different,” Pike says. “They have gluten-free options, a wide range of great toppings, and pasta dishes—all at affordable prices. It was the perfect fit for the community here.”
Since opening in early January 2025, Pike’s restaurant has quickly become a local favorite. Situated in a town with a population of just 6,000, the eatery has attracted both locals and tourists, with some customers even traveling up to three and a half hours from Perth to visit. The restaurant’s operating hours, from 4 p.m. to 9 p.m., cater to the area’s family-oriented lifestyle, with the busiest time being just after school, when local kids come in for a meal.
Joe Rossi, managing director and son of Town & Country’s founder, is excited about the brand’s expansion into Western Australia. “We liked the idea of starting in a local town as our first WA location. Margaret River is such a renowned tourist destination, so it made strategic sense to establish a presence there,” Rossi says. “The reception has been amazing, and it’s been humbling to see how much people connect with our brand.”
Pike has also embraced the community aspect of her business, supporting local events and sponsoring local board riders. She credits the ongoing support from Joe and the Town & Country team as vital to overcoming the challenges of opening a new business.
“Joe always answers my calls, even with the time difference, and there’s always a solution to any problem that comes up,” Pike adds. “The support has been invaluable.”
The launch of Town & Country’s first interstate store follows the brand’s slow and steady approach to expansion. Rossi explains, “We’ve treated this interstate launch as if we were starting the brand from scratch. Our focus is on executing this store opening really well, with the goal of getting it off the ground and establishing a strong presence here in WA.”
With early customer demand driven by word-of-mouth marketing and local press coverage, the future looks bright for the brand’s expansion. Rossi is confident that the success in Western Australia will serve as a model for future growth, with plans to expand nationwide over the next 18 months.
“We’ve overcome the supply chain challenges, and we’re confident in our ability to scale the business,” Rossi says. “We’re focused on growing the brand properly, not rapidly. Our goal is to be in every state in 18 months.”
For Pike, the move into the business world aligns with her long-term vision of creating a family-run operation. “Our plan is to move away from the FIFO life and bring my husband back to Cowaramup,” she says. “This is a long-term investment in both our family and the community.”
With a team of 22 part-time and casual staff, Pike’s Town & Country Pizza & Pasta is off to a strong start. As the brand continues its expansion, the success of this first Western Australian location marks a significant milestone in Town & Country’s journey toward becoming a national name.
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