Domino’s Pizza has officially entered the stuffed-crust pizza market in the U.S., a move that may finally quell some critics and address a frequently asked question from customers and analysts alike: “When will you launch stuffed crust?” The new offering marks a significant step for the brand, which had previously refrained from introducing it due to operational complexities.
“We’re the number one pizza company in the world, and it’s one of the biggest crust types out there,” said CEO Russell Weiner during a recent earnings call. Despite not having stuffed crust in the U.S., the chain had been fielding questions about it for some time, including from equity analysts. The new crust is stuffed with mozzarella and topped with garlic seasoning and parmesan, bringing the brand in line with competitors like Pizza Hut and Papa John’s, which have long offered stuffed crust options.
The introduction of stuffed crust pizza comes as part of a broader strategy to reinvigorate the brand after the company reported lower-than-expected same-store sales growth earlier this year. Although Domino’s continues to lead the pizza industry, the lack of a stuffed-crust option had left a noticeable gap in its menu, particularly as it competes with rivals offering a variety of crust choices.
Domino’s marketing efforts include a playful promotion for “National Stuffed Crust Week,” encouraging customers to submit evidence of sharing someone else’s stuffed-crust pizza for a chance to win prizes. The campaign highlights the company’s new commitment to adding popular menu items without sacrificing its renowned operational efficiency.
While Domino’s has served stuffed crust pizza in international markets for years, the U.S. rollout marks a new chapter for the brand, positioning it to potentially capture additional market share from rival pizza chains. In addition to bringing back a beloved option, Domino’s is working to strengthen its position in the competitive pizza landscape, particularly as other chains ramp up their efforts for growth in 2025.
As the new product hits U.S. menus, analysts and consumers alike will be watching closely to see how it impacts Domino’s performance in an already saturated market.
Related topic:
- Asian Restaurant Brings Malatang Trend to Dallas
- Caprinos Pizza Opens New Branch in Wymondham
- Oakville Pizza Closes After Over Two Decades of Service
