When it comes to pizza, the debate over which city serves the best slice is bound to stir strong opinions. In a new study conducted by Clever Real Estate, Rochester, New York, has emerged as the top city for pizza in 2025, surpassing more well-known pizza hotspots like New York City and Chicago. The ranking, based on a variety of factors including the number of pizza restaurants per capita, the average price of pizzas, and a poll of 2,000 Americans, reveals that Rochester’s thick, chewy crust and flavorful toppings make it a standout for pizza lovers across the country.
The study also considered the Pizza Passion Score, a metric based on local Google search activity related to pizza. Rochester scored a remarkable 98 out of 100, driven by its “cup-and-char” pepperoni and high ratings on review platforms like Yelp.
Surprising Rankings
While cities like New York and Chicago are widely regarded as pizza meccas, they ranked 8th and 10th in the study, respectively. These cities remain in the national conversation, however, with pizza fans consistently naming them among their top five favorite pizza destinations.
“People often don’t leave reviews for places they already know and love,” explained Scott Wiener, a pizza expert who offers pizza tours. “In cities like New York and Chicago, the pizza is so well-known that people tend to write reviews only when they’re really surprised—whether positively or negatively.”
Other cities such as Los Angeles, Philadelphia, and Detroit also earned praise for their pizza offerings, with the Northeast showing a particularly strong presence in the rankings. Buffalo, New York, earned a perfect Pizza Passion Score of 100, and New Haven, Connecticut, boasted the highest number of pizza restaurants per capita.
What Makes Pizza So Special?
Pizza is more than just a meal; it’s a cultural phenomenon. According to Wiener, pizza transcends boundaries because it’s versatile, offering something for everyone. Whether it’s the traditional New York-style slice or a deep-dish pizza from Chicago, pizza allows for a wide range of preferences and dietary needs.
The emotional attachment to pizza is evident not just in its popularity but in the influence it has on where people choose to live. About 35% of Americans, including 52% of millennials and 48% of Gen Zers, would consider relocating to a city known for its exceptional pizza. Additionally, over 40% of people would be more likely to choose a neighborhood with multiple top-rated pizzerias.
The Impact of Pizza on Real Estate
The connection between pizza and real estate has become increasingly significant. Many homebuyers prioritize not just the property itself but the lifestyle and community surrounding it. Eric Bramlett, a realtor in Austin, Texas, noted that buyers are more focused on neighborhoods with excellent amenities, including high-quality pizza spots. “Nothing symbolizes convenience and community quite like a great neighborhood pizza spot,” he said.
In fact, a strong restaurant scene can significantly influence property values. Homes in areas with popular eateries, including pizzerias, tend to see higher property values. For example, Rochester’s home values have increased by 8.1% year over year, reflecting the city’s thriving food culture. Realtors like Judi Kutner suggest that proximity to quality dining options can increase home values by as much as 20%, making it a key selling point.
Pizza as a Lifestyle Choice
The importance of pizza in shaping neighborhoods and influencing real estate trends is evident. Cory Pinter, a real estate investor, observed that areas with a variety of pizza styles often attract younger, more dynamic populations. These neighborhoods are seen as open to change and are typically more vibrant.
“For younger buyers, a good selection of restaurants, including pizza, is essential,” Pinter said. “It’s not just about the food; it’s about the lifestyle that comes with it.”
Realtors agree that local food culture, especially pizza, plays a major role in attracting potential buyers. In fact, neighborhoods known for their vibrant food scene often experience a boost in tourism and foot traffic, making them attractive areas for investment.
The Bottom Line: Pizza Defines Communities
For those seeking a sense of community and lifestyle, the local pizzeria is more than just a place to grab a bite—it’s a reflection of the neighborhood’s character. According to Joy Aumann, founder of Luxury SoCal Realty, “A city’s restaurant scene isn’t just a nice perk; it’s a major driver in homebuying decisions.”
In the end, pizza is not just about convenience; it’s about creating a lifestyle. Buyers are willing to pay a premium for neighborhoods that offer access to high-quality pizza, which is seen as a marker of a vibrant, welcoming community. For many, the joy of settling into a new neighborhood is best experienced with a slice of pizza in hand.
So, whether you’re a fan of a traditional New York slice, Chicago deep-dish, or Rochester’s chewy crust, one thing is clear: pizza plays a pivotal role in shaping where we live and how we connect with the places around us.
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