Pizza Hut is turning up the excitement for March Madness with the launch of its latest brand campaign featuring the ultimate delivery legend, Peter Zahut. Set to debut nationwide on March 26, with a grand appearance during the NCAA Sweet 16® on March 27, Zahut embodies the fun and energy that come with every Pizza Hut order.
Known for never arriving empty-handed, Zahut not only delivers piping-hot pizza but also brings the high-energy thrill of basketball. Whether he’s scoring an alley-oop or serving up a delicious pizza, Zahut’s presence promises to make any occasion bigger, better, and more memorable. The campaign emphasizes the joyous moments that pizza brings, making every celebration feel more special.
“This campaign is about more than showcasing our great pizza; it’s about celebrating the joy and memorable moments pizza adds to any occasion,” said Melissa Friebe, Chief Marketing Officer at Pizza Hut. “With exciting new culinary innovations like Cheesy Bites Pizza and the Ranch Lover’s Flight, we’re inviting pizza and basketball fans to dip, dunk, and enjoy the fun that comes with our iconic Original Stuffed Crust® and bold new flavors.”
Ryan Lehr, Co-Chief Creative Officer at Deutsch, shared, “When Pizza Hut shows up, you know you’re in for a good time. We wanted to bring that energy to life in a character—Peter Zahut, the ultimate delivery guy who arrives with both pizza and a flair for the dramatic. He may not seek the spotlight, but he’s the one who makes the fun happen, delivering pizza and alley-oops with a wink.”
As part of the campaign, Pizza Hut is also bringing back a fan-favorite menu item, the Cheesy Bites Pizza. This pizza features 28 pull-apart, cheese-filled bites replacing the traditional crust—perfect for dipping and sharing.
Additionally, Pizza Hut is introducing The Ranch Lover’s Flight for the first time. This trio of bold dipping sauces is designed to elevate the dipping experience:
Chipotle Ranch – Smoky and spicy with a bold kick
Ultimate Ranch – Creamy and rich, the MVP of the bunch
Pepperoni Ranch – A blend of signature pepperoni spices and ranch (note: does not contain pepperoni)
“Our goal with the return of Cheesy Bites Pizza was to enhance the dipping experience,” said Rachel Antalek, Head of Food Innovation at Pizza Hut. “The Ranch Lover’s Flight offers customers three distinct ways to enjoy their pizza, just in time for March Madness.”
Starting today, customers can order a large one-topping Cheesy Bites Pizza and the Ranch Lover’s Flight at participating Pizza Hut locations nationwide. This limited-time offer is available for delivery, carryout, or dine-in.
Don’t miss Peter Zahut’s debut during the NCAA Sweet 16 on March 29, and find your nearest Pizza Hut location to join in on the fun.
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