Pizza Hut is introducing a bold and unexpected twist on its menu with a limited-edition item designed to turn heads and spark curiosity. The chain is launching its innovative “Pizza Caviar,” a fun and indulgent take on a fine dining trend.
This first-of-its-kind release will be available for a very limited time, beginning later this week. According to the brand, Pizza Caviar offers a “completely unexpected” spin on caviar, inspired by the growing trend of “caviar bumps.” However, the twist is that Pizza Hut’s creation contains no fish. Instead, these bite-sized pearls are made to mimic the appearance and texture of traditional caviar while delivering a smoky, pepperoni flavor.
“Crafted to replicate the look and feel of caviar—without the fish—Pizza Caviar delivers a bold, smoky pepperoni flavor in a fun new form,” the company explained in a press release.
Pizza Caviar will star in the new “Pizza Caviar Bump Box,” which offers a luxurious and playful spin on the brand’s signature My Hut Box®. The meal includes a cheese Personal Pan Pizza, along with a choice of three plain boneless wings or fries, all topped with a burst of pepperoni-flavored Pizza Caviar.
Melissa Friebe, Pizza Hut’s Chief Marketing Officer, shared in a statement, “As a brand that’s always pushing the boundaries of what pizza culture can be, we saw an opportunity to take one of today’s biggest food trends and make it our own. Pizza Caviar is our way of bringing a touch of indulgence while staying true to the flavors people love from Pizza Hut.”
Those eager to try this limited-time offering will have to act quickly. The Pizza Caviar Bump Box will only be available at one location in New York City—at 932 8th Avenue—from Thursday, April 10 to Saturday, April 12, between 4 and 8 p.m. local time, or until supplies last.
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