Pizza Hut India, a subsidiary of Yum! Brands, has selected MoEngage as its new platform for centralizing customer engagement efforts, aiming to enhance its customer experience strategy.
Manish Gupta, Chief Digital & Technology Officer at Pizza Hut India, emphasized that MoEngage was chosen for its “capability, scale, and support.” He noted that the platform’s advanced analytics and AI-powered features would enable the company to create more personalized programs for its customers. Gupta also praised the support provided by MoEngage’s Customer Success and Implementation teams, calling it unmatched in the market. “We’re excited about this partnership and look forward to discovering new and intuitive ways to engage with our customers and significantly improve satisfaction metrics,” he added.
A key goal for Pizza Hut was to automate its customer data reporting processes. Thanks to MoEngage’s robust reporting capabilities, the company has successfully reduced the manual effort required for these tasks, streamlining operations.
Yash Reddy, Chief Revenue Officer at MoEngage, expressed enthusiasm about the collaboration, saying, “We are thrilled to partner with a major player in the QSR industry like Pizza Hut. By leveraging our platform, we’re excited to help them elevate customer experiences and set new standards for satisfaction and loyalty.”
In other industry news, RTIH, the organizer of the RTIH Innovation Awards, has announced the first edition of the RTIH AI in Retail Awards, now open for entries. This new initiative recognizes the transformative role of AI tools in omnichannel retail, from personalizing customer interactions to optimizing inventory and uncovering valuable consumer insights.
The awards, which will be presented in September 2025, aim to celebrate global technology innovation and its practical applications in the retail sector. The winners will be those companies that not only recognize AI’s potential but also effectively integrate it into daily operations, driving efficiency and innovation across their businesses. The awards ceremony will take place at The Barbican in London on Wednesday, 3rd September.
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