Domino’s Pizza Group Plc has reported positive growth in its first-quarter results for 2025, with total system sales and order volumes showing incremental improvements despite a challenging market environment. The company’s strong operational strategy and focus on customer experience have driven growth, continuing the momentum from the second half of 2024.
Key Highlights
Total System Sales: £393.3 million, up 2.1% compared to Q1 2024.
Like-for-Like Sales: Increased by 0.5%, marking a recovery from a 0.5% decline in the previous year.
Total Orders: Up by 0.5% to 17.8 million orders, with delivery orders growing by 1.3%, while collection orders saw a slight decline of 0.9%.
Operational Progress
Domino’s has made significant strides in improving delivery efficiency, with average delivery times dropping to 24.3 minutes in Q1 2025, compared to 25.1 minutes in the same quarter last year. This reduction is part of the company’s ongoing effort to enhance the customer experience and strengthen its competitive edge.
While collection orders declined, Domino’s launched its first-ever national marketing campaign aimed at driving value in the collection channel. This initiative has resulted in an improving trend, with further enhancements expected as the campaign gains traction.
The company’s loyalty program, which entered its second phase in Q1 2025, continues to show promise. Approximately 3 million customers are now participating in the trial, and early results indicate an uptick in order volume across various customer segments. Domino’s plans a full rollout of the program by FY26, with updates expected during the H1 results in August.
Strategic Outlook
Domino’s remains confident in its ability to meet its full-year expectations, including the target of opening more than 50 new stores by the end of FY25, although the pace of new openings is expected to be weighted towards the second half of the year. The company currently has 26 new stores in various stages of construction or planning.
In addition to store expansion, Domino’s continues to innovate its menu offerings. The company introduced two new sides, ‘Loaded Veg’ and ‘Loaded Veg with Chicken’, as part of its lunch range, each under 400 calories. The return of the popular Chicken Mexicana pizza range and the Crème Egg cookie, which sold out before Easter, also contributed to strong customer engagement.
CEO’s Remarks
Andrew Rennie, CEO of Domino’s Pizza Group, commented on the positive results: “Our operational strategy has helped strengthen our market position, and we continue to focus on delivering value to our customers. While the market environment has become more uncertain since our FY results, we remain confident in our ability to drive growth through ongoing strategic initiatives and close collaboration with our franchise partners.”
Full-Year Guidance
Domino’s expects its full-year underlying EBITDA to align with market expectations, currently forecasted at £147.4 million, with a range of £140.8 million to £149.7 million based on nine analysts’ forecasts.
The company is also exploring potential accretive opportunities, which will be financed within its existing balance sheet capacity, while remaining committed to returning excess capital to shareholders in the future.
Notes
System Sales represent the total sales made by both franchised and corporate stores in the UK & Ireland, excluding VAT.
Like-for-Like Sales are calculated for mature stores that were open before December 31, 2023, excluding any territory splits.
Underlying EBITDA refers to the company’s performance excluding significant irregular costs, impairments, and other items related to acquisitions and disposals.
Domino’s remains focused on maintaining its growth trajectory and improving customer satisfaction through continuous innovation and strategic expansion.
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