Papa John’s, the renowned pizza chain, has undergone a striking transformation with its latest rebranding efforts. Embracing a retro 90s vibe infused with hip hop beats courtesy of Big Boi, the rebranding features a fresh new look, a dynamic typeface dubbed ‘Pappy’, and an additional tagline that amplifies the brand’s commitment to quality.
While retaining the iconic tagline “Better Ingredients. Better Pizza.”, Papa John’s introduces a bold new call to action: “Better Get You Some”, emphasizing the pursuit of excellence in every aspect of the pizza experience.
Crafted by Martin, the rebranding campaign boasts vibrant visuals evoking the essence of freshly baked pizza, complete with cheesy goodness and doughy textures. The accompanying ad, directed by Dave Meyers, takes a whimsical and surreal approach, incorporating UFOs and playful nods to artistic masterpieces like Munch’s “The Scream” and Hitchcockian noir themes. This eclectic mix aligns perfectly with pizza’s status as a beloved pop culture icon.
With a roster of talented contributors, anticipation is high for future iterations of the rebranding campaign. However, amidst the excitement, there’s a lingering gripe about the absence of an apostrophe in the Papa John’s logo from the previous rebrand. The omission raises questions about the identity of “Papa John” and leaves consumers pondering its significance, akin to the perplexity surrounding Levi’s renaming as “Levii’s Jeans”.
Nevertheless, Papa John’s bold rebranding signals a captivating fusion of nostalgia, contemporary flair, and a commitment to delivering an exceptional pizza experience.