Pizza Hut is stepping into the realm of burgers with its latest limited-time offering, the Cheeseburger Melt. This innovative creation combines the beloved flavors of a bacon cheeseburger with a unique pizza twist, featuring beef, bacon, onions, cheddar cheese, and the signature Pizza Hut touch of mozzarella cheese, all sandwiched between two parmesan-crusted thin pizza crusts. To enhance the experience, the Cheeseburger Melt comes with a complementary dipping sauce.
Rachel Antalek, Pizza Hut’s chief innovation officer, expressed confidence in the Cheeseburger Melt’s appeal, stating, “Unlike a traditional cheeseburger, the Cheeseburger Melt dips perfectly into what we would argue is the world’s best burger dipping sauce.” Antalek issued a challenge to find a superior burger and sauce combination.
To promote this new offering, Pizza Hut is taking a bold approach by deploying delivery drivers in distinctive red SUVs in Miami and Chicago. These vehicles feature images of the Cheeseburger Melt, along with the slogan “Want a Better Burger?” and a scannable QR code offering participants a chance to win a complimentary Cheeseburger Melt. Notably, Chicago, home to McDonald’s headquarters, and Miami, the base of Burger King’s parent company, provide strategic locations for this campaign.
Lindsay Morgan, Chief Marketing Officer at Pizza Hut, expressed enthusiasm about the brand’s foray into the burger market. Morgan emphasized Pizza Hut’s commitment to delivering exceptional quality, stating, “As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us.” The launch of the Cheeseburger Melt marks the beginning of Pizza Hut’s venture into the burger industry, promising a bold and flavorful experience for burger enthusiasts.