In a fierce contest for market supremacy, two major pizza brands in Thailand engaged in a heated promotions battle this week, unleashing unbeatable deals to lure customers.
The skirmish ignited when The Pizza Company, a subsidiary of the prominent conglomerate Minor Food, slashed the price of medium-sized pizzas from 299 baht to an enticing 99 baht on Tuesday. The move sparked a frenzy among pizza aficionados, prompting a rush to The Pizza Company outlets and a surge in demand for food-delivery services. However, overwhelmed by the unprecedented response, some branches were compelled to halt orders due to capacity constraints.
Not to be outdone, Pizza Hut, a brand operated by the American multinational fast food giant Yum! Brands, swiftly joined the fray on the following day. Offering medium-sized pizzas for 98 baht each, undercutting The Pizza Company by a single baht. The catch? Customers had to pre-order on Wednesday for pick-up on Thursday or Friday.
In a bold countermove, The Pizza Company took to Facebook, asserting its distinct flavor superiority and insinuating that Pizza Hut was merely imitating its promotions.
However, Pizza Hut’s attempt to capitalize on the trend encountered a setback when its ordering system crashed under the weight of orders, leading to the abrupt termination of the promotion and a public apology on Facebook the subsequent day.
Undeterred by the setback, Thai pizza enthusiasts rallied, challenging the third major player, Domino’s, to enter the fray with a similar promotion. However, Domino’s opted out, affirming its commitment to delivering quality pizzas at fair prices via a Facebook post on Thursday.
“When you think of pizza, think Domino’s. We pledge to serve you the tastiest, freshest, and finest pizzas,” the post declared, signaling a stance of steadfastness amidst the promotional warfare engulfing Bangkok’s pizza scene.