Domino’s Pizza has strengthened its collaboration with Havas, entrusting the Havas Malaysia team with the management of Domino’s Pizza Malaysia’s social media responsibilities. This expanded partnership will see the Havas Malaysia team overseeing the brand’s always-on strategies, activations, and influencer marketing endeavors.
The decision to extend the remit to Havas Malaysia comes on the heels of a longstanding relationship between Domino’s Pizza, Socialyse Singapore (Havas’ social media agency), and Havas Play.
Domino’s Pizza, under the umbrella of Domino’s Pizza Enterprises Ltd, holds a significant presence in various countries, including Australia, New Zealand, Japan, Taiwan, Malaysia, and Singapore. Notably, Domino’s Pizza Malaysia stands as the largest Domino’s market in Southeast Asia, boasting over 270 stores nationwide.
Linda Hassan, Group Chief Marketing Officer of Domino’s Pizza Malaysia, Singapore, and Cambodia, expressed confidence in the Havas Malaysia team, citing their demonstrated creativity, in-depth understanding of social media trends, and results-oriented strategies. She emphasized the seamless collaboration between the Singapore and Malaysia teams, underscoring the success of the ‘One Asia’ approach.
The win of the social media retainer is attributed to the close integration and collaboration within the Havas Villages, particularly between Singapore and Malaysia. This partnership signifies not only the deepening relationship between Havas and Domino’s Pizza but also heralds new opportunities and challenges.
Nizwani Shahar, Chief Executive Officer of Havas Malaysia, conveyed excitement about the partnership, lauding Domino’s Pizza Malaysia’s energy and willingness to embrace creative risks. She affirmed Havas Malaysia’s commitment to fostering a strong partnership with Domino’s Pizza Malaysia and delivering impactful ideas to drive growth.
This collaboration marks a significant milestone for both Domino’s Pizza Malaysia and Havas Malaysia, setting the stage for innovative and impactful social media initiatives in the Malaysian market.