Rosso Pomodoro, renowned for its authentic Neapolitan-style pizza crafted with imported ingredients, has unveiled its inaugural standalone U.S. location in Central Park. Founded in Naples in 1998, the chain has expanded to seventy locations in Italy and 140 worldwide, including twelve within North American Eataly locations.
Alfonso Vischi, a dedicated pizzaiolo with Rosso Pomodoro since 2009, underscores the chain’s commitment to authenticity: “We prioritize imported ingredients to replicate the true flavors of Neapolitan pizza as closely as possible.”
Having assisted in launching multiple North American outposts, all situated within Eataly establishments across the U.S. and Canada, Vischi recently shared his expertise in pizza history and techniques at Rosso Pomodoro’s new standalone venue in Denver. Located at 7505 East 29th Place, the restaurant aims to integrate into the local community’s vibrant fabric.
“Neapolitan pizza embodies the essence of family and community,” remarks Jason Siska, vice president of Rosso Pomodoro U.S. “This area thrives on its community spirit, and we are excited to become a part of it.”
Rosso Pomodoro is set to celebrate its grand opening in Denver on June 20 with special promotions including $5 pizzas for guests arriving between 11 a.m. and 2 p.m., and free pizza for a year (one twelve-inch pie per month for twelve months) for the first fifty patrons through the doors.
Additionally, the chain plans to open a second metro location soon at 8575 East Arapahoe Road in Greenwood Village, with further U.S. expansion on the horizon, including franchising opportunities.
The Central Park outpost features an expansive, bright dining room and operates on a hybrid service model where orders are placed at a counter and served at tables.
Emphasizing authenticity, Siska states, “When you dine with us, it’s like enjoying pizza in Italy. We replicate everything, from ingredients to preparation. Visitors often say it’s like tasting pizza they had in Rome or Venice—they wouldn’t know they’re in Denver.”
Priced from $13 to $24, Rosso Pomodoro’s pizzas are known for their rapid cooking time of just ninety seconds in a wood-fired oven, ensuring a crisp yet airy crust—a hallmark of Neapolitan style achieved through meticulous fermentation.
“We aim for a one-millimeter middle with a light, crunchy edge, complemented by juiciness from fresh mozzarella, tomato sauce, and olive oil,” Vischi explains.
Customization options abound with toppings such as American-style pepperoni, spicy salami, burrata, Italian sausage, ricotta, and Calabrian chili. The menu also offers thin-crust Neapolitan pies priced from $16 to $24, featuring slightly stretched dough for a different texture.
Beyond pizzas, Rosso Pomodoro offers charcuterie and cheese boards, various bruschetta, salads, and enticing desserts. A standout item, the Pizza Bite—chewy strips of baked dough topped with Parmesan and served with nut-free basil pesto, Parmesan cream, and marinara—has been a hit, especially among neighborhood children.
While awaiting its liquor license approval, the restaurant plans to introduce a selection of wines and cocktails. Future plans include pizza-making classes to engage with pizza enthusiasts.
Despite its chain status, Rosso Pomodoro distinguishes itself with a sincere commitment to quality, evident in every bite. “Our pizza stands out for its taste and its healthiness,” Siska affirms.
“In the end, it’s all about the passion of the pizzaiolo,” Vischi concludes, underscoring the heart and dedication behind Rosso Pomodoro’s culinary mission in Denver and beyond.