Pizza Hut has introduced its latest menu item, the Melts Burger, through a new campaign led by MBCS, a creative content division within IPG Mediabrands.
The campaign features a brand film that highlights the Melts Burger, which combines the crispiness of Pizza Hut’s Melts with the classic taste of a burger, promising “the best of both worlds.”
Mun Tuck Wai, Executive Creative Director at MBCS, commented, “A pizza brand venturing into burgers is unexpected. This unique combination underscores Pizza Hut’s innovative approach. The Melts Burger is fresh, trendy, and perfect for those with busy lifestyles, especially Gen Z. The accompanying video and song reflect this youthful energy, demonstrating how you can enjoy both pizza and burger flavors in one.”
Emily Chong, Chief Marketing Officer of Pizza Hut Malaysia, added, “Pizza Hut is known for pioneering new trends, and this burger is a continuation of that legacy. While burgers can be messy, the Melts Burger blends crunchiness and cheesiness in a way that offers a satisfying experience. Who says you can’t have it all?”
