Pizza Hut has launched an innovative promotion allowing customers to pay for their meals with TikTok videos. This offer, known as the “Pay with Your Trend” promotion, is currently available only in the United Arab Emirates. However, if successful, it may expand to other regions, including the United States.
Ahmed Sabri, Marketing Lead at Pizza Hut Middle East and Pakistan, explained the initiative’s aim. “Social media is becoming a form of currency today, but it’s usually limited to those with large followings,” Sabri said. “With this promotion, we’re making it accessible to everyone. Regardless of your follower count, you can use your TikTok content to pay for Pizza Hut’s My Box.”
Here’s how to participate in the promotion:
Order Your My Box: Buy a My Box meal from a Pizza Hut location or via the Pizza Hut UAE website or app.
Create Your Content: Record a creative TikTok video featuring a Pizza Hut My Box and any trend of your choice.
Share Online: Post the video publicly on TikTok, tag and follow @PizzaHutUAE, and use the hashtag #YourTermsYourConditions.
Receive Your Free My Box: Pizza Hut UAE will send you a direct message on TikTok with a one-time promo code. Redeem this code on the Pizza Hut UAE website or app to get a free My Box.