Hundo Pizza has teamed up with Admatazz for a new hyperlocal marketing campaign to promote the opening of its fifth store. The new location in Malad, Mumbai, aims to generate excitement by incorporating local and personalized elements that resonate with the community.
To raise awareness about the launch, Hundo collaborated with Admatazz to develop a memorable campaign. The campaign retains Hundo Pizza’s fun tone while adding local flair. It features playful references to Malad, friendly jabs at competitors, and even advertisements in Gujarati, the local language.
The campaign will be promoted across digital platforms, social media, paid media, and offline channels, including flyers.
Yash Chandiramani, Founder and Chief Strategist at Admatazz, stated, “The goal was to create buzz in a fun and quirky way that connects with the brand’s core audience. We added a local touch by incorporating references to the preferred language and nearby locations.”
Kabir Moorjani from Hundo Pizza remarked, “As we open in Malad, one of Mumbai’s most vibrant suburbs known for its food scene, we wanted to engage the neighborhood. This hyperlocal activity aims to connect with young people looking for a quick meal. We are thrilled with the artwork and overall approach of the campaign from Admatazz.”
Hundo Pizza is in the midst of an expansion and plans to open more outlets in the future, continuing to utilize both online and offline marketing strategies to generate excitement.
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